The Sherpa advertising platform is an industry leader in optimizing social media advertising, offered as Fully-managed service for Facebook, Instagram and Twitter advertising. Our mission is to deliver measurable results, leveraging each social platform’s native features and further enhancing it with our proprietary technologies. We strive to effectively manage social advertising on a large scale and are currently trusted by hundreds of clients, including some of the world’s largest brands.
With Sherpa, advertisers can create their audience libraries tailored to their brand’s objectives or benefit from our experience by leveraging ours.
Audience library features include:
- Create and save audience libraries based on Twitter targeting options (geography, follower, keyword, television targeting, interest).
- Share the saved libraries with other team members.
- Identify the best performing libraries and reuse them in future campaigns.
Campaign split – audience testing
After setting all of your target audience variables, Sherpa’s “campaign spilt” functionality allows you to split each campaign, based on those variables that most interest you, as a part of the standard campaign creation. Our detailed reporting facilitates the identification of the best performing “split,” or target audience combination that maximizes your advertising ROI.
Our campaign reporting allows the advertisement manager to compare many campaigns, or even audience groups and targeting variables, on the same graph, while the dual-axis functionality allows simultaneous comparison on more than one single metric. In collaboration with the campaign split, the ad manager can rapidly undergo a PDCA cycle to optimize performance.
Objective based audience optimization
Our principle functionality which includes “Campaign/Ad Set Conversion lookalike Audience” utilization, allows us to scale large campaigns optimized for all of Facebook ads objectives. Our up-to-date results have demonstrated over 50% reduced CPIs and doubled CTRs compared to traditional lookalike and custom audiences.
AB testing capabilities and advanced campaign analytics
While managing large advertising campaigns on Facebook, serving ads to the best audience, creative and targeting combination is an extremely important factor for success. Sherpa’s AB Test analytics functionality allows the advertiser to easily identify the best performing combination via heat-map reporting.
Creative Optimization for Multi-Product Ads
With Creative Optimization, advertisers can upload up to 10 images and corresponding links while Facebook’s algorithm selects the 5 best-performing creatives and links to be displayed. At the same time the creative’s order of appearance is also optimized, maximizing the likelihood for success.
Direct response ad formats
Advertisers through Sherpa will be able to take advantage of link ads and mobile app install ads to achieve their direct response advertising objectives, while with video ads, advertisers will be able to further strengthen their branding strategy.
Cross-channel ad serve and optimization
Advertisers within Sherpa have the option to serve ads exclusively on Instagram or Instagram and Facebook simultaneously, taking advantage of Facebook’s optimization algorithm and achieving cross-channel optimization, serving ads at the right time, and at the right audience and platform maximizing the effectiveness of their budget allocation.
Moreover, by allowing the creatives created for Facebook Ads to be used on Instagram, the ads operation team will be able to compare the creative effectiveness on both channels with minimum time consumption and cost.
Cross-channel campaign analytics
Along with serving campaigns simultaneously on Instagram and Facebook, advertisers will also be able to take advantage of Sherpa analytics, for cross-channel detailed campaign visualization, and optimization and reporting with a few clicks.