Sherpa platform supports “Video View targeting”

News Release
February 18, 2016
Torchlight Inc.

Sherpa platform supports “Video View targeting”

Torchlight Inc. (henceforth Torchlight – Head Office: Shibuya Ward, Tokyo; President & CEO: Takeshi Yabuki), announced the equipment of its in-house developed advertising management platform “Sherpa” with “Video View targeting” functionality for Twitter Ads.

“Video View targeting” allows advertisers to re-target audiences who have previously watched part or all of a video on Twitter including organic videos, promoted videos, or both types.

Specifically audiences can be retargeted based on their engagement with the video as follows:

・ Users who have clicked to play a video or have viewed 3 seconds of auto-play
・ Users who have viewed 50% of the video
・ Users who have viewed at least 95% of the video

About Torchlight Inc.
Torchlight Inc., Twitter Official Partner, Facebook Marketing Partner, Instagram Partner is a social media advertising agency based in Japan and the developer of Sherpa, an advertising platform with focus on brand oriented and direct response ads that has helped more than 800 Japanese and global brands to reach their marketing goals.

Sherpa Website

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Company Details

Torchlight Inc.
President & CEO Takeshi YabukiHead
Office YGP Tower 34F, 4-20-3 Ebisu, Shibuya Ward, Tokyo
Established October 2008
Business Details Advertising agency; Sherpa advertising platform; Gigya (Resale).
Torchlight Inc.
Contact: +81 3 5447 7160 / Email: